ICE DOG
Ice Dog is a Ukrainian brand that creates high-quality, stylish clothes for dogs. They focus on comfort, functionality, and individuality — offering everything from cozy everyday wear to technical outerwear for all seasons.
Service: Logo Creation, Brand Identity.
The purple color was already present in the previous identity, so we decided to keep it in order to maintain brand recognition and avoid making drastic changes. However, its contrast was reduced so it would look less aggressive. Yellow-green shade added to bring a more dynamic and modern feel to the palette.
Colors
Purple – trust, friendship, sincerity.
Yellow-Green – joy, appetite.
Logo
Logo was inspired by a Malamute, who is the face and a dog of the owner of ICE-DOG.
O + G
The connected letter O and G was inspired by carbine, which serves as a symbol of the reliability and safety for your pet.
